Resolve Digital
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Case Study: Google AdWords pays off with more leads, lower costs
After several months of steady progress, one of our clients is seeing big improvements from their AdWords campaign. The conversion rate skyrocketed to 13.95% (from 0.50%) while the cost of conversion plunged to just $9.10 (from $283.51) .
How did we do it? Over a period of six months we took a series of steps including
- Review and optimize campaign settings
- Create specific Ad Groups for different keywords
- Design a landing page template (see below)
- Develop multiple ads so we can continually improve performance
- Set up conversion tracking so we know what ads and keywords are working best
- Research "long-tail keywords" that may have fewer queries but cost much less
- Modify keyword matching options and add "negative" keywords
Rather than send visitors to the home page, we designed a new landing page with content related specifically to the keywords and ads. Here's the "Baby Proofing" landing page.
Now we don't claim to have achieved these exceptional results for all Ad Groups, but we did realize significant improvements across the entire campaign. We'd be happy to take a look at your AdWords campaign to see if we can help your business too.
