Case Study: Seismic Fix

Inspiring Confidence. Taking Action. Getting Results.

Business goals
Seismic repair of "soft story construction is an important new business opportunity for Boyett Construction. They asked us to create a lead generation site in conjunction with a direct mail campaign targeting building owners who must comply with the new regulations.  

Visitor objectives
When you've received a letter from the city stating that your building has been identified as potentially hazardous you want to turn to experts you can trust. You need a detailed retrofit plan and a contractor who can implement it with minimal disruptions to your tenants.

Our approach
Parent company Boyett Construction recently launched a new corporate site, but the specific nature of the retrofit market called for a targeted approach. We developed content to create a resource for building owners and address their main concerns: Why retrofit? and Why SeismicFix?

The new site is designed to:

• Address building owners' requirements to comply with the ordinance
  We're focused on seismic safety and compliance with local laws.

• Build credibility with bios and testimonials, capitalizing on Boyett Construction's 20 years of success
  We've helped many building owners and we're here to help you.

• Offer persuasive and obvious calls-to-action on every page
  We want visitors to take the next step: Contact us!

Results
The site was designed and developed in under 8 weeks. Search Engine Optimization has been very successful. In the first 100 days we've achieved 10 top-5 rankings, 19 top-10 rankings, and 31 top-20 rankings for their most important keywords. The first stage in a direct mail campaign (see the eye-catching postcard on the right) is underway.