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Guru Consulting website review

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Business Objectives

Lead generation for an IT consulting company in the Washington D.C. Metro area.
http://www.guruconsult.com/

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Top Ten Recommendations

  1. Improve the top section of the home page to address more compelling needs.
  2. Make sure the pages you link to follow-through on the promise of your message (i.e. "compare" should link to a page that actually compares your services to the competition)
  3. Use more benefits-oriented buttons
  4. Make your copy more succinct and easier to scan
  5. Differentiate Guru with specific, measurable statements and avoid the generic "we provide great service" claims everyone else makes.
  6. Add biographical information about your staff.
  7. Improve your contact page to reduce required fields, reduce total fields and add a more compelling button.
  8. Make sure you send an auto-reply message.
  9. Consider reviving your blog and/or newsletter to give prospects an alternative if they aren't ready to contact you yet.
  10. Fix broken links in your footer.