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Guru Consulting website review



Business Objectives
Lead generation for an IT consulting company in the Washington D.C. Metro area.
http://www.guruconsult.com/
Top Ten Recommendations
- Improve the top section of the home page to address more compelling needs.
- Make sure the pages you link to follow-through on the promise of your message (i.e. "compare" should link to a page that actually compares your services to the competition)
- Use more benefits-oriented buttons
- Make your copy more succinct and easier to scan
- Differentiate Guru with specific, measurable statements and avoid the generic "we provide great service" claims everyone else makes.
- Add biographical information about your staff.
- Improve your contact page to reduce required fields, reduce total fields and add a more compelling button.
- Make sure you send an auto-reply message.
- Consider reviving your blog and/or newsletter to give prospects an alternative if they aren't ready to contact you yet.
- Fix broken links in your footer.
