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iPhone users drove record growth in online shopping, with mobile accounting for 34% of Black Friday sales, according to Tech Crunch. Custora reports over 36%.
Consumers using their iPhones were responsible for the record growth in online shopping, according to Tech Crunch. Mobile shopping accounted for an overall 34% share of Black Friday sales. Custora.com reports an even higher number, over 36%.
While tablets declined 2% from 2014. Smartphones generated a record 22% share of sales, 70% more than last year.
Customers were far more likely to use their Apple device rather than Android. Nearly 78% of all mobile orders were made on Apple devices, according to Custora.
They also reported that email marketing was the biggest marketing channel on Black Friday, responsible for 25% of all transactions (better than online search).
The right partnership can help you elevate your online presence and grow your business by attracting your dream customers. Whether you're looking to develop a luxury eCommerce store from scratch, improve your existing site, or migrate to a different platform, Resolve Digital can help you succeed. Get in touch to learn more about our end-to-end eCommerce services!
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