Squarespace is one of the most popular content management systems for eCommerce businesses. In fact, the market share of Squarespace eCommerce platforms in the US is around 7%, which shows just how great this platform works for eCommerce companies. Now, while a Squarespace eCommerce store might be relatively simple to build, increasing its site visibility it’s a different challenge. Achieving a high number of daily visitors requires a good command of Squarespace SEO. At Resolve Digital, we have extensive experience optimizing stores to improve their Squarespace store visibility. Because of this, we decided to create a comprehensive guide with our best tips for Squarespace eCommerce SEO success!
While it’s easy to believe that building an eCommerce store is all about creating a good-looking and functional site, there are myriads of technical details that go into industry success. Squarespace SEO for eCommerce is one of them. Mastering search engine optimization will allow you to improve your Squarespace site visibility. This means more leads will reach your eCommerce store and take a look at your products or services. In the end, this translates into more sales and more opportunities to attract customers to your brand.
Your site title is exactly what it sounds like. This is the name of your brand and the first thing that pops up when someone searches for your eCommerce store. It appears as a blue underlined text and when leads click on it they’re directed straight to your home page. Now, why is your site title/name important for Squarespace store visibility? Because you can and should include at least one keyword in your site title. A completed site title should have your business’s name, to begin with. Then, a tagline including at least a keyword that explains what industry your eCommerce store belongs to, in order to provide additional context.
Keywords are huge for eCommerce SEO, especially when it comes to product listings. It’s always best to follow Squarespace SEO best practices and add keywords to your product descriptions and listings, depicting what the product is all about while optimizing the page for search engines. Just make sure to avoid keyword stuffing, adding only the keywords that are relevant to each specific product. This will help search engines recognize the nature of the product and show it on the search queries.
One of the many great features of Squarespace is that it allows you to create unique SEO titles and descriptions for every product page on your eCommerce store. This lets you add a page title and description different from the ones public to all visitors of the site. These ones are just shown to search engines to appear in queries and help to optimize and increase your Squarespace store visibility. Because these titles and descriptions are exclusive to SEO, you should maximize their benefits by adding keywords and relevant phrases you didn’t include in the regular ones.
Image SEO is its own topic, but there are a few simple steps you can take to improve the way your images increase your site visibility. The first step is to compress your images so they don’t weigh more than 500kb. This will help to improve your eCommerce site speed and bump up your overall SEO score as a result. The second step is to make sure all of your images have Alternative Text embedded in them. Alt Text helps visually impaired readers recognize what’s on the images and is also used by search engines to properly understand the content of the different pictures or infographics you upload. Finally, make sure to describe and name the image including the name of the product and a couple of relevant keywords if possible.
Headings are another key SEO feature, no matter the platform or content management system you’ve used to build your eCommerce store. They help search engines understand the proper order of the page’s contents and easily read your product descriptions. Try to use keywords on these headings as well, since they’ll be taken into account by search engines when placing your product pages in search queries. Though keep in mind you should only use one H1 heading per page!
A great hack to increase your Squarespace store visibility is to take advantage of the platforms’ Additional Info feature. You can find it within the Product Editor and use it to add relevant details to your descriptions and listings. A few examples of the type of information you could add there include customer reviews, information about the product’s materials, product videos, and infographics.
Product tags help you organize your different product categories on the backend side of your eCommerce SEO. They are used by Squaresáce to better organize your site and different products. You can opt to make them easily accessible to the site visitors so they can take advantage of them to search for their desired products or keep them as a tool for search engines to better understand the structure of your store. No matter your choice, be sure to use them wisely. Create categories named after simple words that you would use to describe each product category, and be sure to include a couple of keywords while you’re at it.
At Resolve Digital, we understand that Squarespace SEO for eCommerce can become a challenge if there are any underlying technical issues with your online store. This happens more often than you would think, and it’s crushing to see great businesses struggle to gain Squarespace site visibility because of problems they don’t even realize are there in the first place. That’s why we offer custom eCommerce software solutions and store optimizations. From SEO maintenance to complete site migrations, we help your eCommerce business grow thanks to top-notch development. Contact us today to learn more about our services!
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