With a 20 years of track record in the antique jewelry market, Lisa Stockhammer-Mia, leveraged her expertise and industry authority to enhance her business. Georgian Jewelry’s custom eCommerce website is the result of a visionary shopping experience, providing clients direct access to rare and exquisite jewelry.
Executive Summary:
Building a Visionary Shopping Experience.
The nature of Georgian Jewelry's business requires a delicate understanding of how to showcase one-of-a-kind pieces. From managing website content to developing custom checkout options, Resolve Digitial has worked alongside the company to build the best online experience for their costumers.
The Challenge: A Custom eCommerce Storefront
The need to compete with boutiques worldwide motivated the company to build an online platform, that would provide immediate and international access to devotees in their niche. They needed acustom eCommerce storefront that would efficiently showcase their fine products.
The Solution: Flexible and Unique
We used Refinery and integrated it with the Ruby on Rails back-end. This efficient approach avoids double entry and results in greater consistency. Content and access come from Rails and the administrator was now able to edit content without having to deal with code. The flexibility of our solution allowed for all content created to easily be uploaded, edited and deployed on the page. Our work facilitated fully customizable features to be easily integrated with their product catalog.
The Impact:
Their online experience has reached over a million users.
Founded in 1992, Georgian Jewelry is a collection of Eighteenth, Seventeenth-Century, and early Nineteenth Century jewelry. Their products include Fine Estate Jewelry, Antique Jewelry, Rings, and Engagement Rings. They are a family-owned & operated business, with experts on staff who search, hand pick, and vet the jewelry on their catalog.With an online presence since 2006, the company is committed to providing exclusive pieces and excellent customer support. Their services include a no-risk guarantee, special markdowns and free shipping worldwide.
The company's extensive catalog required maintaining a user-friendly look and feel that highights their rare pieces, with easy to access, browse, and purchase options. They needed to start building brand awareness through their website and offering online purchases by phone, fax, and online payment. As the Georgian Jewelry community grew its niche and continued to need more features, it became necessary to build a new design, as well as new integrations,. The best solution would be an omnichannel solution to enhance its customer experience.
Georgian Jewelry has worked with Resolve Digital from the beginning to build, maintain and optimize their eCommerce storefront. Building both the front and back end of their website with our firm has allowed them to maintain the flexibility to edit content quickly and keep up with their product catalog offers. Most recently, we have helped the company carry out a hosting migration to improve website security and optimized their page for search from any engine. At the same time, the product catalog of Georgian Jewelry, called for custom pricing that would automatically reflect at check out, including free shipping and pricing markdowns.
As the company’s market share continues to grow, Resolve Digital continues to be a key partner in the implementation of online tools to interact with customers (i.e. live chat), custom product categories, and custom product pricing; all the while maintaining a simple and elegant-looking storefront.
