Our Work

Jenni Kayne - Customer Journey Optimization

In the competitive and ever-changing market of online retail, Jenni Kayne has excelled at scaling their business by investing in features that build trust and loyalty with site visitors. Using custom development, they offer customers a unique shopping experience for apparel and home decor.

Client

Jenni Kayne

Years

December 15, 2024

Service

SaaS Custom Development

Development

Executive Summary

Improving Site Features to Increase Sales

Jenni Kayne has excelled at scaling their business by investing in features that build trust and loyalty with customers.  Using custom development, they offer customers a unique shopping experience for apparel and home decor.

The Challenge: To implement new features that would boost customer experience and increase sales

The company owns and operates an eCommerce site built on Spree, through which it sells an entire catalogue of products and handles order fulfillment and customer service. To keep up with high customer demand for their products, the company turned to Resolve Digital. As experts in the field of custom eCommerce development, we were able to offer new features to quickly address their needs.

The Solution: To integrate Resolve Digital as a partner to build, optimize and maintain custom development needs.

With the work done by Resolve Digital, Jenni Kayne has been able to acquire expert level talent to work on their custom feature requests, with the confidence that their development budget is well-invested on their site. Their customer experience has reached users from all over the United States, many of whom have made the decision to purchase with them.

About the Client

Jenni Kayne is an apparel and home decor company that provides women with stylish and comfortable selections of lifestyle products. Inspired by California, nature, and travel, the brand aims to inspire women to live life to the fullest.

As a young entrepreneur, Jenni Kayne founded her company at the age of 19. With the aim of opening more stores and ultimately becoming a lifestyle staple, she also built loyalty with her online audience through her blog, Rip & Tan. There, she expanded the interest of the brand beyond apparel and opened up about home decor and other inspirational content of interest to her readers. Growing an organic follower base online helped the brand to build an omni-channel strategy that now includes a blog, an eCommerce site and five retail stores with a unique on-site experience in California. Today, their eCommerce store carries products including clothing, shoes, bags, furniture, bath and more.

Jenni Kayne's Needs

The company owns and operates an eCommerce site built on Spree, through which it sells an entire catalogue of products and handles order fulfillment and customer service. Jenni Kayne has been growing their brand online through a series of marketing tactics and storytelling that made their site stand out among competitors. To keep up with high customer demand for their products, the company turned to Resolve Digital. As experts in the field of custom eCommerce development, we were able to offer new features to quickly address their needs.

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Our Resolve Digital Solution

Understanding the ins and outs of Jenni Kayne’s site and customer journey, we engaged with their team to ramp up their efforts to grow online sales and customer retention. Working together, the site became a more inclusive, seamless experience for customers.

With the work done by Resolve Digital, Jenni Kayne has been able to acquire expert-level talent to work on their custom feature requests, with the confidence that their development budget is well-invested on their site. Their customer experience has reached users from all over the United States, many of whom have made the decision to purchase with Jenni Kayne.

31%

Increase in revenue

for the brand.

The impact

Currently, the site reaches over 200k users on a monthly basis and has a 47% conversion rate.

Thanks to our close collaboration, Jenni Kayne has a successful eCommerce website that can evolve alongside the ever-changing needs of its customers, both online and in stores.

What Our Clients Say

We have worked with tech giants, cutting-edge startups, and brick-and-mortar stores struggling with the complexities of moving online. What’s the common thread between our projects? Working in perfect sync with our clients to solve tough business challenges & provide high-end nearshore custom development solutions.

Roger Hiers

Working with Resolve Digital has given our company the ability to scale our development needs to keep pace with the rapidly evolving needs of our industry. Their team is knowledgeable, experienced and they deliver results that shine.

Roger Hiers

IS Manager, Exam Master

Lisa Stockhammer-Mial

Resolve Digital is by far one of the best development companies we have come across in our 17-year history.

Lisa Stockhammer-Mial

CEO, The Three Graces

Ashley Kalvin

The Resolve Digital team has been a great partner in both site maintenance an building out new features and functionalities on our Spree website for the past 2+ years. We value their knowledge around the Spree platform and solutions-oriented approach. They have always been reliable, communicative, and highly responsive when we needed them the most.

Ashley Kalvin

VP of Marketing and eCommerce at Jenni Kayne

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