Our Work
Manhattan Wardrobe Supply (MWS) is a purveyor of hair, makeup, and wardrobe care products for film, theater, and TV professionals. To better serve their New York City customers, they were expanding their store in Chelsea – but there were underlying changes with their online shop.
Client
Manhattan Wardrobe Supply
Years
December 15, 2024
Service
SaaS Custom Development
Strategy & Consulting
Support, Maintenance and Optimization
Manhattan Wardrobe Supply has been able to build a dream business by listening to their buyers’ demands and adapting its catalogue to those needs. As their customer baseline and industry has changed, so has their product offering. However, their value proposition of being a unique one-stop-shop remains at the core of their success.
To assume ongoing maintenance of their eCommerce site (running on Spree 1.3) and upgrade to a Spree 2.1
To stabilize and update the existing code base and add new features that improve the customer experience and administrative functions.
Manhattan Wardrobe Supply is a one-stop-shop for hair, makeup, and wardrobe care products for film, theater, and TV professionals.MWS was founded in 1988 by Cheryl Kilbourne-Kimptonand Tommy Boyer. Together, they created a unique one-stop-shopping experience, by staying true to their corebusiness and offering unmatched customer service the company has managed to grow into the pro beauty service market, carrying hair and makeup supplies professionals. They have also expanded their store in Chelsea, New York, and added an eCommerce site.
MWS needed to invest on the right parner. Having found success via their one-stop-shop service through their careful product selection, the company looked to expand its store in Chelsea to Broadway, Las Vegas, as well as investing in an eCommerce website.However, when launching the website they ended up having a difficult time finding the right partner for their needs.
When they first turned to Resolve Digital, the company was investing countless hours instabilizing the code base and notany new (necessary) feature add-ons. They were draining their resources trying to manage the bugs on their site – as soon as they would fix one, more would pop up.
As experts in the field, we were able to assume the maintenance of their site and upgrade it to achieve a fully functional site with new features. Working with Resolve Digital brought about visible upgrades for their site within weeks. When assuming the maintenance of the site, Resolve addressed many of the ongoing bugs - including page load times, server errors, and deployment restrictions. A major change was the upgrade to Spree 2.1 from the 1.3 version that had been used originally.
It was the monthly retainer agreement that allowed Resolve Digital to work in depth on the key issues and focus on improving customer
experience and raising conversion rates.
These included shifting hosting to Heroku, creating a test suite to cover crucial functions, updating to Spree 2.1, deleting unused code, adding batch product uploads, incorporating Algolia search, and creating landing pages for top taxons.
More conversions
with the new site.
By the time New York Fashion Week came around, we had launched a new responsive site to offer their busy customers an easier and faster way to buy on their mobile devices.
Today, the company offers over 10,000 products spread over 70+ categories from their Spree Commerce site and brick-and-mortar stores.
We have worked with tech giants, cutting-edge startups, and brick-and-mortar stores struggling with the complexities of moving online. What’s the common thread between our projects? Working in perfect sync with our clients to solve tough business challenges & provide high-end nearshore custom development solutions.
To transform your business into a market powerhouse, we can offer you several different services that will boost your business.
Working with Resolve Digital has given our company the ability to scale our development needs to keep pace with the rapidly evolving needs of our industry. Their team is knowledgeable, experienced and they deliver results that shine.
Roger Hiers
IS Manager, Exam Master
Resolve Digital is by far one of the best development companies we have come across in our 17-year history.
Lisa Stockhammer-Mial
CEO, The Three Graces
The Resolve Digital team has been a great partner in both site maintenance an building out new features and functionalities on our Spree website for the past 2+ years. We value their knowledge around the Spree platform and solutions-oriented approach. They have always been reliable, communicative, and highly responsive when we needed them the most.
Ashley Kalvin
VP of Marketing and eCommerce at Jenni Kayne