Our innovative personal scent finder application uses technology and science to help Pinrose customers select their ideal perfume in a whole new way.
Executive Summary:
Creating a Stand-Out Experience.
In the midst of the competitive and fast growing demands of the beauty industry, Pinrose has excelled at growing their business beyond their site with a unique Scent-finder application developed by the Resolve Digital team. Using custom technology and science, they can now help customers find and select perfume in a fully personalized way.
The Challenge: Rapidly Changing Requirements
Initially, Pinrose had a fixed set of questions hard-coded, with scoring written into the code. However, it soon became apparent that they needed flexibility to respond to growing business opportunities. Pinrose faced the challenge of embedding their quiz on other retail sites like
Sephora.com, and deploying to kiosks at over a hundred Nordstrom stores across the U.S. The need for flexibility to respond to growing business opportunities became priority.
The Solution: Editable and Responsive
An editable and responsive version of their unique scent finder quiz. Our work allowed for a fully editable and responsive quiz, which fit and worked well on any third-party site or mobile device Pinrose chose to integrate with.
The Impact:
Over 300,000 engagements with their quiz across sites and stores.
Pinrose is a luxury fragrance company that leverages science and technology to curate a personalized fragrance wardrobe for users.
The company launched its premium line of fragrances and innovative scent-finder technology online in the spring of 2014. Today, the company has grown to be an award winning perfume house with an unmatched list of personalized hypoallergenic, cruelty-free and vegan fragrances. Pinrose is sold online at Pinrose.com, Sephora.com and Nordstrom.com as well as offline at over 120 Nordstrom and Sephora retail locations, as part of their clean beauty brands.
In search of innovation for their brand, Pinrose developed a scent finder quiz that determines your “scent personality” based on the interconnection of your sensory preferences. The answer options are in the form of images, shapes, colors and sounds, making the quiz fun and unique.
On the quiz, you are prompted to select the options you’re instantly and instinctively drawn to. The algorithm establishes your scent personality (for example, “the Goddess”) and presents you with three fragrances to match it. You can purchase 30ml bottles and/or Pinrose Petal Packs, their perfectly dosed single-use fragrance sachets.
Understanding the ins and outs of Pinrose value proposition and business strategy, we recommended the quiz be made editable, so they would not need any extra custom software development work to adjust questions, images or scoring for each new application needed. Our top goal was providing Pinrose with the flexibility to take their application to new sites and retailers, without an overly-engineered solution.
With the work done by Resolve Digital, the company was able to focus on their sales and marketing strategies that would bring them award winning success. Their customer experience has reached over 100,000 users, who have taken this quiz and contributed to the personalization of the recommendation algorithm.
Thanks to our close collaboration, Pinrose transformed their unique scent-finder quiz into a powerful marketing and sales tool that works in a wide variety of applications and responds to ever-changing requirements of third-party sites and mobile devices. Our work allowed for a fully responsive quiz that fit and worked well on any third-party site or mobile device Pinrose chose to integrate with.
