Our Work
Popchips produces a delicious line of popped potato chips. As a growing brand, their legal team reached out to Resolve Digital to help make their website ADA compliant and ensure that it is accessible to people with disabilities.
Client
Popchips
Years
December 15, 2024
Service
SaaS Custom Development
Migrations and Integrations
As an innovative brand in the snacking industry, Popchips became a fast growing company thanks to its delicious and unique products. Endorsements from celebrities and other factors played into their legal team growing concerned about the design guidelines of their website, when they turned to Resolve Digital as a trusted partner to guide them in ADA compliance of their site
To turn an inaccessible website into one accessible to people with disabilities and adhere to the most recent regulations.
To audit, build, fix, and optimize the site in accordance with the latest WCAGs. This would help achieve full accessibility to all users.
On a mission to find a healthier way to snack on the same tasty potato chips Keith Belling and Patrick Tupin pursued the creation of Popchips. Their creative minds came together for a year testing different uses of potato and corn products cooked at high pressures and temperatures, until finally they created a new popped chip. They founded the company in 2007, by 2011 it has been voted amongst the top 20 most promising American companies and today they represent a brand of popped potato and corn products world wide.
In 2018 the DOJ stated that even though sites are not explicitly mentioned in ADA Title III, they would still be considered to be public accommodations. At that time Popchips came to realize that their current website has not considered a large number of Americans with disabilities to have real access to the site, given they had not implemented the recommended practices for web accessibility. It was at this time that Popchips’ legal team reached out to Resolve Digital for help in making their site ADA-compliant, ensuring access to everyone.
Understanding the Web Content Accessibility Guidelines (WCAG), defined by the W3C, Resolve Digital carefully audited the existing Popchips.com website and made an extensive list of changes that would need to be made to ensure the site was complying with WCAG 2.1 and defined changes required for level A, AA, and AAA compliance. In the end, the company opted for level AA compliance to make the appropriate changes without affecting the company in any legal conflict from then on.
With the swift results that Resolve Digital delivered, Popchips received peace of mind for the legal team,
confidence for their marketing team and accessibility to every user on their site.
We also delivered a list of these guidelines
so internal teams that would later edit the
website could confidently do so to
continue improving on ADA compliance.
Compliance in just
4 weeks of work.
An accessible site available to millions of vendors and customers worldwide, increasing Popchips' opportunities to reach new customers.
We have worked with tech giants, cutting-edge startups, and brick-and-mortar stores struggling with the complexities of moving online. What’s the common thread between our projects? Working in perfect sync with our clients to solve tough business challenges & provide high-end nearshore custom development solutions.
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Working with Resolve Digital has given our company the ability to scale our development needs to keep pace with the rapidly evolving needs of our industry. Their team is knowledgeable, experienced and they deliver results that shine.
Roger Hiers
IS Manager, Exam Master
Resolve Digital is by far one of the best development companies we have come across in our 17-year history.
Lisa Stockhammer-Mial
CEO, The Three Graces
The Resolve Digital team has been a great partner in both site maintenance an building out new features and functionalities on our Spree website for the past 2+ years. We value their knowledge around the Spree platform and solutions-oriented approach. They have always been reliable, communicative, and highly responsive when we needed them the most.
Ashley Kalvin
VP of Marketing and eCommerce at Jenni Kayne