Our Work
How a machine learning recommendation engine increased a popular online wine retailer's sales by 71%.
Client
United Cellars
Years
December 10, 2024
Service
Migrations and Integrations
Support, Maintenance and Optimization
Award-winning wine retailer United Cellars came to us to develop an eCommerce solution that would highlight its diverse wine selection and increase sales. United Cellars is a great example of how constantly updating your eCommerce site to stay relevant and profitable does in fact increase your revenue and how personalized customer experiences on a site can make a significant difference in sales.
To augment sales efforts and reduce costs by highlighting more wine options on the website.
A recommendation engine that mines data to present options based on each customer’s likes and desires.
United Cellars is a premium wine retailer, with a catalog that extends from Australia to New Zealand, Europe, and the Americas. United Cellars launched its premium wine sales in 2004 and it was not long before they decided to sell online. Today the company has grown to be an award-winning wine retailer with an exclusive value proposition that includes a 100% money-back guarantee, a pricing match promise, and a tasting guarantee as well. United Cellars is a family-owned business that sells its exclusive wine selections online.
In search of ways to augment their sales, United Cellars turned to eCommerce to highlight more of their product catalog to clients and tailor the sales process. Having experienced the success of its personalized service through an offline sales team, the company had a clear vision of being able to further its order fulfillment by investing in a site for its brand. The level of custom development the site would require is what prompted United Cellars' collaboration with Resolve Digital, off which the company would launch a brand new site that would in fact cut costs from their current operations and achieve greater turnover. Bringing the personal experience of customers online proved to be a success as tailored features of what the customers had come to expect from the brand improved their traffic.
Upon launching the website Resolve Digital remained a trusted partner for the company and took care of enhancing and optimizing the customer experience that was live on their site. Having built that trust we decided to approach United Cellars during this post-deployment and analysis phase with a plan to increase “wine option awareness.” Our proposed solution was a recommendation engine that mines data to present options based on each customer’s likes and desires. So our next task became deploying a machine-learning recommendation engine that significantly improved sales for the wine retailer.
With the work done by Resolve Digital, the company was able to focus on business strategy and product
selections that would later bring them award-winning success. Their customer experience has reached users from all over the globe who have made the decision to purchase with United Cellar, both online and via their busy call center.
More revenue for United Cellars - topped with a 45% increase in user session lengths, a 22% increase in conversion rates, and 37% increase in their average order size.
Thanks to our close collaboration, United Cellar has a successful marketing and sales tool that can evolve along with the growing needs of its shoppers.
We have worked with tech giants, cutting-edge startups, and brick-and-mortar stores struggling with the complexities of moving online. What’s the common thread between our projects? Working in perfect sync with our clients to solve tough business challenges & provide high-end nearshore custom development solutions.
To transform your business into a market powerhouse, we can offer you several different services that will boost your business.
Working with Resolve Digital has given our company the ability to scale our development needs to keep pace with the rapidly evolving needs of our industry. Their team is knowledgeable, experienced and they deliver results that shine.
Roger Hiers
IS Manager, Exam Master
Resolve Digital is by far one of the best development companies we have come across in our 17-year history.
Lisa Stockhammer-Mial
CEO, The Three Graces
The Resolve Digital team has been a great partner in both site maintenance an building out new features and functionalities on our Spree website for the past 2+ years. We value their knowledge around the Spree platform and solutions-oriented approach. They have always been reliable, communicative, and highly responsive when we needed them the most.
Ashley Kalvin
VP of Marketing and eCommerce at Jenni Kayne