Exploring Magento eCommerce: A Comprehensive Overview

There are many eCommerce platforms that can you can take advantage of to build or simplify your online business. Considering there are about 12 million to 24 million eCommerce sites across the world, there are certainly a pretty good number of options to choose from. Now, there’s one eCommerce platform that has remained at the top of all industry popularity charts for years, and that’s Magento eCommerce. This platform is currently being used by 0.9% of all online stores, powering a total of 0.6% of the internet. So, after such success, what is Magento eCommerce? 

What is Magento eCommerce?

Magento, also called Adobe Commerce now, is an open-source eCommerce platform built to have a powerful content management system and flexible shopping cart capabilities. This popular eCommerce platform was released to the world on March 31, 2008, after being developed on the Zend Framework by Varien. It supports built-in PHP so developers can create eCommerce stores without leaving the platform, all while taking advantage of Magento’s many other aspects. The main features of Magento are catalog management, order management, improved search engine optimization, and advertising and marketing tools. 

Now, as for who should use Magento eCommerce, any owner of an online store should consider this platform to grow their business. One of the best things about this open-source software is that is easy to use, even for people without much IT development experience. Managing a store built with Magento helps you save time otherwise spent trying to figure things out. With this platform, you can conduct your day-to-day store activities without worrying about technical details and without wondering if your site’s functionalities are outdated. 

The 7 key benefits of Magento eCommerce

Easy to customize.

One of the features that make Magento eCommerce perfect for CMS beginners is the fact that every detail of this platform is easy to customize and arrange to your personal preferences. You can customize the store’s aesthetic, product features and descriptions, the different pages, and social commerce tools all from the Magento platform. On top of the regular built-in tools to help you design the store and its contents to your liking, there are also different extensions you can add to your Magento eCommerce store. These are pieces of software that store managers can use to further improve their stores. There are extensions for almost everything, from payments and store security to marketing analytics and search engine optimization. Thanks to these tools and the third-party integrations of your choice, your Magento store will be able to be as customized as you want it to be. 

SEO-friendly.

At Resolve Digital, we’re always highlighting the importance of search engine optimization for eCommerce websites. SEO doesn’t only ensure your website and products reach the right people, but it also helps you better organize the information on every product or service page. That’s one of our favorite things about Magento eCommerce, this open-source platform is top-notch SEO-friendly. It was actually built with SEO in mind, making a very modern platform in terms of improving your site’s search results and contributing to creating a powerful online presence through Google SERPs. There are many SEO tools available to ensure maximum keyword optimization, results-appropriate URL creation, and headline analyzers. 

Variety of payment methods.

There are few things eCommerce customers dislike as much as not finding their preferred payment methods listed as an option when buying something. It’s frustrating and, frankly, we understand why. Imagine having everything ready, having taken your time to meticulously curate a shopping cart, and then you can’t buy what you need because the online store won’t accept your method of payment. It’s a good old waste of time! That’s why Magento eCommerce was built with an emphasis on flexible payments. This eCommerce platform supports multiple payment methods such as PayPal, credit and debit cards, Google Checkout, and even pay-by-installment models like AfterPay. 

Advanced reporting and analytics data.

It’s always good to know who’s visiting your site and how these people behave and interact with it. While third-party reporting and analytics tags are useful for getting an idea of your online store’s traffic, they will never be as comfortable and efficient as a platform’s built-in data reports. Why? Because when you track your site’s data through the very platform you created it with, every bit of information comes directly to you at no extra cost or effort. Plus, there’s no risk of tags bloating the website. Magento eCommerce does a great job at including efficient reporting features, offering up to 20 different reports through its web interface, The data tracked includes registered accounts, shipping fees, number of orders, amount of visitors, and even bestselling products. 

Comprehensive catalog.

Another thing that answers whether or not is Magento good for eCommerce is the comprehensive catalog features that it offers. Magento eCommerce was certainly created with store managers in mind, as it includes several features that make managing an online shop a whole lot easier. Thanks to Magento 2, there were many improvements made when it comes to catalog management. From product, category, and inventory management to order organization and records of every client account, your internal store management will become much more efficient than before. Plus, with many tools to organize your catalog to better suit your client’s needs, you’ll be preparing orders in no time. 

Optimal mobile capabilities.

Just as SEO-friendless is a key element that can make or break the success of an eCommerce website, optimizing your online store to be ready for mobile devices can determine how your customers will react to it. Considering there is projected to be 187 million active mobile shoppers in the US by 2024, the importance of mobile-friendly store can’t be underestimated. Magento eCommerce has optimized its shopping carts to make them more responsive to mobile screens, as well as adjusted the different page elements to ensure they’re both visible and clickable through mobile devices. 

Flexible content management. 

While Magento eCommerce 1 already brought a myriad of amazing features to the table, Magento 2 really steps up the platform’s game as a content management system. Now, what was a fantastic eCommerce platform also becomes a powerful CMS in case your company wants to have a corporate blog or publish case studies, white papers, and company news on the site as well. What’s different about Magento is that it allows for flexible content management through an intuitive page editor and the What You See Is What You Get content tool. 

Ready to build your online store with Magento eCommerce?

There are a lot of benefits to using the Magento open-source eCommerce platform, making it a no-brainer for those wondering which software to use to build or improve their online stores. At Resolve Digital, we have a full team of software development experts ready to create a custom eCommerce store according to your business’s specific needs. We have the right knowledge and tools to provide you with the support you’re looking for to take your eCommerce store to the next level. Contact us today to learn more about our services!